The fashion chain Castro (men’s and woman’s clothing, cosmetics) invested NIS 8 million ($2 million) in their new flagship store at Dizengoff-Center ( the store was first opened in 1985). This month the store will host a exhibit marking Tel Aviv’s 100th anniversary and launch a collection inspired by the first hebrew city. The new store was designed as a loft by architect Uri Ben Dror of studio mu, and will now offer personal styling services, music listening posts and a stand for ordering concert tickets. There will be a ‘Tel Aviv’s Hall of Fame‘ honoring the 100 most significiant people in the history of Tel Aviv. A new collection of shirts inspired by Tel Aviv will be sold exclusively in the store. Castro fashion was founded in 1973 by … Read entire article »