It is not the first time that Tel Aviv is chosen as a favorite destination, but now we are talking about a British Airways campaign to promote the city as one of ten good choices for a city break. We knew that already and telling everyone, but it is never bad to have another telling the same. ;-)
The campaign will have ads on the web, in the London underground and some important British newspapers. One of the strong points in the campaign is that the Tel Aviv atmosphere is reachable within five hours.
This is not the first time Tel Aviv is praised or ranked: one of the best beaches in the world, Tel Aviv: Miami of the Middle East and design hotel Montefiore that was ranked 23rd in a world hot list were there before.
[source: Ynet News]