A typical London bus in the streets of Tel Aviv (1934)

On Friday February 22, 1935 Migdalor Cinema opened its doors at the corner of Allenby and Ben Yehuda Streets in Tel Aviv.  It brought a revolution, because newsreels were untill this time only shown occasionally in movie theaters and now the theather was going to show a new newsreel every week. In the first years the Carmel Newsreels were seen by about 22 percent of the Jewish population.

Nirit Anderman writes a long but absolutely readable story about Migdalor Cinema and Carmel Newsreels in Haaretz.

Very much recommended!

First Mayor of Tel Aviv, Meir Dizengoff (left ), on his horse (1934)