What about the UNESCO protection of our inner-city?

The White Richard Meier Tower in Tel Aviv :(

On the corner of Rotschild Boulevard and Allenbey Street is a big building-site at this moment.
On this spot will arise an other, ugly high-rise tower: the so called ‘The Meir on Rotschild Tower’ designed by the American architect: Richard Meir. Unit prices in the 27 floor high tower will start (!) at 1.3 million Euro.
‘If I am not wrong’, this spot is within the inner-city of Tel Aviv, protected by the UNESCO as a World Heritage site? (since July 2003)

Richard Meir on corner Rothschild/Allenbey / © Tel Aviv Fever